Zero Art Fair is an art fair where all of the artwork is offered for free, transferred through a contract granting the artists continuing rights in the value of their artworks. We believe that the current art market leverages false scarcity to justify high price points for very few artists, leaving an enormous quantity of wonderful fine art out of circulation.
Virtually all artists make more work than they can sell, and thus have an expensive and unsustainable storage problem. Meanwhile, most people can not afford the high retail prices of original fine art. Zero Art Fair lays bare the fiction of the art market as a humane or efficient way to unite artworks and collectors, giving artists a measure of control and loving homes for works the market has failed. If this model becomes successful, an increasing number of artworks will enter the art ecosystem with artists’ continuing rights inherent to them, putting pressure on the existing system to evolve.
Zero Art Fair is not intended to replace the art market. It is an experiment that can exist alongside it. The retail value of artworks included in the fair will be realized in the future if collectors choose to sell them after the vesting period.
Zero Art Fair was founded by Jennifer Dalton and William Powhida, two Brooklyn-based artists who have a long history of examining and critiquing the systems of the art world, and an equally long history of making more artwork than we sell. In addition to our individual artistic practices, since 2008 we have collaborated on art interventions addressing problems of access, hierarchies and power imbalances, among them #Class and #Rank in conjunction with Winkleman Gallery in 2010 and Month2Month, in conjunction with More Art, in 2016. We have long criticized the art market in our events and artworks. Zero Art Fair is an effort to build something, rather than just critique existing institutions.
The contract
The contract includes a 5-year vesting period before ownership is automatically transferred to the new owner. During that time, the contract grants the artist the right to sell the work or borrow the work for exhibition. The contract grants the borrower a right of first refusal and a prorated discount on the retail price, if the artist is approached by another buyer during the vesting period. After 5 years the ownership is transferred to the new collector, after which the contract grants the artist 50% of the sale price if the work is ever sold, and a 10% royalty in perpetuity on subsequent resales. Originally developed for William Powhida by NYU Professor Amy Whitaker and artist and attorney Alfred Steiner, the contract is designed to allow artists to give their work away without letting go of its potential value. The contract is available to read here.
Benefit to artists:
Our perspective is that the market is a fiction for most working artists. Artists sell artwork when we can, but most make far more work than we can sell, and many of us would be thrilled to have more of our artworks find loving homes. This is a way to take those artworks out of the dark.
Individual artists benefit by clearing space in their storage or studios, making new collectors, friends and relationships, and retaining a stake in the future value of their works, including resale royalties in perpetuity. Collectively, artists benefit by increasing advocacy for artists’ moral rights and resale royalty rights, and by creating a larger constituency of people who live with – and value – contemporary art.
Access to art:
Zero Art Fair is always free to attend. The first three days of the fair will be open to the public as a preview exhibition. For the last two days of the fair access to the artworks will be prioritized for people who usually can’t afford original art. We were inspired by food writer Mark Bittman’s idea for a Community Kitchen, a restaurant where patrons of various incomes eat under the same roof. Zero Art Fair will create a system of tiered access for those who would like to collect art. Potential collectors will be asked to put themselves in one of three categories:
The fair will reserve the majority of tickets for those who need help to live with art. The fair will create access to fine art for many people who usually can not afford it, and artists will know that in most cases their works will be given away to those who were not in a position to afford them.
Antecedents:
Zero Art Fair is an adaptation of an idea that’s been out there for decades. Here are some of our inspirations and antecedents:
Funding:
In 2024, the fair’s host Manon Slome provided the use of her beautiful Hudson Valley NY barn for the venue and supported our fundraising launch event at the Francis Kite Club in NYC. The expenses of building and putting on the fair were covered by that fundraiser, sales of fine art prints by the two organizers, and sponsorship donations by The FLAG Art Foundation and Netvvrk. In-kind support was provided by Supreme Digital (poster and banner printing), Blue Medium (PR), and B. Avery Fine Art Services (art-handling). The co-organizers and virtually all the people who lent their labors were unpaid.
Our 2025 fair sponsors are our host The FLAG Art Foundation and Gagosian, who are covering the costs of the 5-day fair. We are grateful for the increased level of support, which means that the people working on Zero Art Fair–including the organizers and curators–will be paid for their time, and the fair can offer each participating artist an honorarium of $100. There still remain costs that are not covered, however, and we continue to seek additional sponsors and funding to cover shipping and transport costs for participating artists, and costs associated with our website and digital infrastructure.
We have also been helped by our amazing advisory board and curatorial committee.
If you’re interested in supporting the present or future of Zero Art Fair, please get in touch at zeroartfair@gmail.com or contribute here.
Members of our Advisory Board have shared their expertise and experience to help us develop and produce the fair. The board continues to grow, and if you are interested in helping Zero Art Fair, please contact us.
Franklin Boyd, Attorney
Ani Cordero, Digital Strategy
Kianga Ellis, Kianga Ellis Projects
Jessica Hargreaves, Co-Founder/Director, Mother-in-Law’s
Micaela Martegani, Executive Director and Chief Curator, More Art
Felix Salmon, Journalist, Podcaster and Author
Magda Sawon, Founder/Director, Postmasters NYC
Adam Simon, Artist, Founder Fine Art Adoption Network
Manon Slome, Co-Founder, No Longer Empty
Alfred Steiner, Attorney and Artist
Mark Tribe, Artist
Amy Whitaker, Professor, NYU
Edward Winkleman, Author and Private Dealer
Lauren Wittels, Partner, Luhring Augustine Gallery
“Jennifer Dalton and William Powhida: The ZERO interview,” Two Coats of Paint, October 11, 2024
Pass/Fail/Incomplete Podcast Interview with Peter Rostovksy and Oliver Wasow, July 25th, 2024
“Upstate Art Weekend Offers a Year’s Worth of Art in Four Days,” The New York Times, July 18th, 2024
“Zero Art Fair, Where the Work Is Free,” The Wall Street Journal, July 12th, 2024
“Observer’s Guide to 2024’s Must-Visit July Art Fairs,” The Observer, June 25th, 2024
This year’s fair is co-sponsored by our host The FLAG Foundation and Gagosian